In May of 2012, the Obama Administration presented the National Tourism and Travel Stragegy. It is a long-term strategy for these two industries that aim to attract 100 million international visitors by 2021 (62.3 million international visitors in 2011). They plan on improving the visa process (decrease waiting time and increase process capacity) without compromising security. In addition, they will continue to work closely with Brand USA who are charged with promoting travel to the United States.
Authors: Béatrice Burkhalter & Raphaël Grosclaulde
PowerPoint presentation: US Tourism and Travel Strategy