Hotels in Bhutan: Star Upgradation

Since 2010, it is an obligation for all one and two stars hotels in Bhutan to upgrade to three-star hotels and that before the end of 2012. If they fail to do so, they will see themselves be de-listed as a standard tourist hotel.

This is because Bhutan wants to improve its hotels standards, promote itself as a destination and attract more high-end tourists. Its target is to attract 100’000 tourists by 2012, knowing that in 2010 around 24’000 tourists stayed in Bhutan.

Today, three months to the deadline, still 54 two-star and 19 one-star hotels need to upgrade to three-star. This raises numerous issues: the banks refuse to give loans, labour force is missing and it is not possible to close the hotels during the upgrading renovations.

One might also ask itself what negative consequences this policy could have on less wealthy tourists, such as Indians, who might turn their back to Bhutan if this latter become too exclusive.

Authors: Gabrielle Pasche and Elodie Oulevey

Powerpoint presentation: TIA – Bhutan

Sources: http://www.hotel-online.com/News/2012_Oct_08/k.ANN.1349723642.html,

http://www.bhutanmajestictravel.com/news/2008/bhutan-new-classification-and-standardzation-system-for-hotels-will-be-based-on-star-rating.html,

http://www.businessbhutan.bt/?p=2703

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s