It’s all about travel experience

Consumer trends have changed a lot in recent years. People travel more often and to destinations which are far away. Sometimes it seems as if travellers just wanted to collect as many as possible visa stamps. But that is not the case. The traveller of today is often more interested in foreign cultures than he was in previous years. It’s not only the quantity which is important; the quality is getting even more important. Deep travel experiences are the goal.

Trendstudy
Author: Nadine Mülhauser

Sources:
http://www.stnet.ch/de.cfm/marketing/mafo/offer-Mafo-Trends_Prognosen.html http://www.etc-corporate.org/resources/uploads/ETC_Tourism_Trends_for_Europe_09-2006_ENG.pdf

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