Attractiveness of Swiss Health Care and Medical Tourism


Karl Arsiriy

Mini-case Study Attractiveness of Swiss Health Care and Medical Tourism


Pavri, S. (2013, October 20). Switzerland top of the travel table. Retrieved on 17.12.2013 from

Nadeem Esmail (August 2013), Health care lessons from Switzerland. Lessons from Abroad: a series on Health Care Reform, 13-15. Retrieved on 19.12.2013 from

Lloyd-Williams, O. (2013, March 11). Switzerland has to reinvest itself to accommodate for China. Retrieved from Jing Daily:

Schwab, K. The global competitiveness Report 2013-2014 by World Economic Forum. Retrieved on 17.12.2013 from

Mobile technology and tourism

Julia Lopes 703E


Brown, B.; Chalmers, M.;. (2003). Tourism and Mobile Technology . Euro.Conf. Computer Supported Cooperative Work .

Law, R., & Jogaratnam, G. (2005). A study of hotel information technology application. International Journal of Contemporary Hospitality Managament, 170-180.

Moustafa, M. (2011). Evaluating the Potential of Mobile Technology in Tourism Destination Marketing. Cardiff, United Kingdom.

mini-case study

How can a mountain resort differentiate itself and readapt to consumer trends?

Nowadays, winter resorts have to face an important crisis. Snow coverage is not always guaranteed and due to climate change, snow scarcity is increasing, particularly in the low-altitude resorts (Steiger, 2011). As mountain resorts have been considered, since the half of the 20th century as being a perfect location for winter sports and activities (Bourdeau, 2009), the necessity of finding a solution to rejuvenate winter resorts is very important. Mountain resorts need to reposition themselves in order to reduce the effect of snow scarcity and the decline of the actual “Skiers” (the number of people skiing is constantly decreasing).

Mountain resorts also need to readapt the offer because of the changing in customer behaviour. In facts, there is a new type of tourist that has emerged: more experienced, more independent and more aware of the quality and especially harder to satisfy his needs (Peters, Steinhauser, & Jochum, 2003).


Author: Elena Petraglio

Bourdeau, P. (2009). Mountain Tourism in a Climate of Change. Institue of Alpine Geography (Univerisity of Grenoble).
Canton du Valais. (2013). Hôtellerie . Retrieved from
JFC SRL. (n.d.). Montagna Bianca Italiana – Carnevale Sotto Tono, Buone Speranze per Pasqua.
Peters, M., Steinhauser, C., & Jochum, B. (2003). The Future of Alpine Tourism between Sports and Alpine Wellness. Center for Tourism and Service Economics.
Steiger, R. (2011). The impact of snow scarcity on ski tourism: an analysis of the record warm season 2006/2007. Tourism Review, 4-13.

How can a mountain resort differentiate itself and readapt to consumer trends

Changes in customer behavior: the impacts of social media on the hospitality industry

Daniel Lopes 703_E

Anderson, C. (2012). The Impact of Social Media on Lodging Performance. Cornell University, The Center for Hospitality Research. Ithaca: Cornell University.

Leung, X., Bai, B., & Stahura, K. (2013, January 8). The Marketing Effectiveness of Social Media in the Hotel Industry: A Comparison of Facebook and Twitter. Journal of Hospitality & Tourism .

Leunga, D., Lawa, R., van Hoofb, H., & Buhalis, D. (2013). Social Media in Tourism and Hospitality: A Literature Review. Journal of Travel & Tourism Marketing , 30 (1-2), 3-22.Trend Analysis

Impacts of climate change on alpine resorts


The current ski market is a big one worldwide, mainly within Europe, North America and Japan. Therefore, the impacts of climate change on alpine resorts will results in wide decrease in this important market. Another issue is  the fact that ski season will reduced which will have a negative economic impact for apline resorts. This is the reasons why strategies of adaptation have to be found as soon as possible, we could not control climate change but we could try to diminish its impacts.

As part as our multinational and tourists groups course, module 713, we have been asked to analyse three peer reviewed journal articles which evaluate the same issue at least in two different countries.

For further reading, please click on the following document

Case Study

Author: Johanne Neuffer, 703_e


Elsasser, H., & Bürki, R. (2002). Climate change as a threat to tourism in the Alps. Climate Research, 20(3), 253-257.

Scott, D. (2003, April). Climate change and tourism in the mountain regions of North America. In 1st International Conference on Climate Change and Tourism (pp. 9-11).

Moen, J., & Fredman, P. (2007). Effects of climate change on alpine skiing in Sweden. Journal of Sustainable Tourism, 15(4), 418-437.

Bed and Breakfast

The bed and breakfast sector is an important part of tourism. It is growing up very fast and the trend does not seem to stop – especially young people and travellers often decide to stay in a B&B.

What is a B&B? According to a dictionary, it is explained as:

  • An accommodation offered by an inn, hotel, or especially a private home, consisting of a room for the night and breakfast the next morning for one inclusive price.
  • An inn, hotel, or private home offering such an accommodation. Abbreviation:  B&B

(Dictionary Reference, 2013)

The main question is: Are bed and breakfast offers a real concurrence for hotels?

Works cited

Bed and Breakfast

Tourism and World Heritage


Although World Heritage List (WHL) aims to protect historical and natural assets belonging to human being (Huang, Tsaur, & Yang, 2012), World Heritage Sites (WHS) are often used as a marketing tool in promoting a destination abroad, thus creating a dilemma. Heritage sites are thought to attract more tourists and therefore create new jobs and attract foreign investments and currency. But by attracting more tourist visitations, the threat of damage on a monument and its environment is also increasing. This model applies to any destination with a cultural, artistic or heritage offer.

For further reading, please click on the following document

Tourism and World Heritage

Anne Pittet


Fallstudie Medizintourismus

Der Medizintourismus ist heute ein Trend, welcher in einigen Ländern einen regelrechten Boom erlebt und weiterhin ein enormes Potential aufweisen kann. Als erstes gilt es aber den Begriff richtig einzuordnen. Im stark wachsenden Markt Gesundheitstourismus gilt es zwischen dem klassischen Wellnesstourismus und Medizintourismus zu differenzieren. Während Wellness eine präventive Wirkung hat, reden wir beim Medizintourismus von einem reaktiven Effekt. Dies bedeutet, dass ausgebildetes medizinisches Personal eine entscheidende Rolle einnimmt und die Patienten eine bestimmte Krankheit in sich haben. Oftmals wird die eigentliche Operation anschliessend mit Ferien verbunden. In diesem Zusammenhang ist auch der Ausdruck “sun and surgery“ entstanden. Zu dieser Thematik haben wir drei wissenschaftliche Studien analysiert, welche die Situation in Kroatien, Ägypten und Indien aufzeigen.

Autoren: Frédéric Ruffiner, Nadine Rüdisühli 703b

Fallstudie Medizintourismus