Spa tourism is a growing market and people of different ages like to go to the spa, although up to now it seems like spas have been mostly targeting people over the age of 20. What about teenagers? Could they be a new market segment which spas should target? For this report, three peer reviewed texts were analyzed and finally showed that the teen spa market is growing and that teenagers increasingly want the pampering that adults get when going to the spa. The USA is the leading teenage spa market but Switzerland could very well also profit from these young customers.
Author: Anya Favre
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