Spa services are one of the fastest growing segments and they play a very important role in tourism. Within this segment the growing share of men is remarkable. This mini case-study will summarize the results and conclusions of three articles, which evaluate the same issue. It will conclude with a reflection of the relevance of the three articles for Swiss tourism.
Link to mini-case study:
Author of post:
Men’s Spa Services, A Growing Market. (2008, May). SPA Management, pp. 26-28.
Friedland, P. (2008, August). Macho Massage. Hospitality Ireland, p. 14.
Sternthal, E. (2006, August 14). Spas for Men. Travel Agent, p. 40.