Influences of films on tourism behaviour

Countries attract tourists because they are just wonderful destinations. Or is there something more going on? In many situations, a movie or TV programme has had an influence on the popularity of a destination. New Zealand has got a huge number of tourists who come there, because they want to see the set of the Lord of the Rings movies.
But do movies and other screenplays really have a big effect, or has New Zealand just been lucky? And what about the use of visual publicity in Switzerland?
In attachment you will find summaries of three papers dealing with the topic of film tourism. It is a growing trend, but it is still unclear what it is all about. There are dozens of different definitions to be found, and one is not aware of the exact impact it can have.

Keep reading to find out more.




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