Medical Tourism

This case study will analyse three different reports based on the topic of medical tourism. It is a quite new trend for people who cannot afford treatments in their home country to go abroad to have medical treatments and surgeries at a lower price and with a service quality which almost reach the same standards of the developed countries. The Asian countries are the main destinations for medical tourism as they have high-qualified doctors and their prices are unbeatable by those which are applied in the developed countries.

Case study

Author: Jonathan Wicht


Abhiyan, J. S. (2008). Medical tourism in India: winners and losers. Indian Journal of Medical Ethics , 1.

Connell, J. (2005, November). Medical tourism: Sea, sun, sand and … surgery. Science Direct .

York, D. (2008). Medical Tourism: The Trend Toward Outsourcing Medical Procedures to Foreign Countries. Journal of continuing education in the health professions .

Airbnb, illegal?

Airbnb, illegal?

Alexandre Clavel




Airbnb, the sharing and location of flat website, has become an unavoidable actor on the tourism market. It has changed our way of travelling. It is growing up very fast and the trend doesn’t seem to stop. Most of the time, clients are very happy with it; but on the other hand, cities, hotels and touristic locations are economically and politically threatened by this quick success. The case will speak about Airbnb, but it also concerns its concurrent such as Housetrip.


Results of the studies

First of all: what is the problem?

The first issue concerns the cities directly. As in every city, the government tries to supply its entire inhabitants with decent lodgings, therefore requiring laws or building new flats. But in popular touristic cities such as New York, Paris or Berlin, a lot of good flats in the centre of the city are nowadays used only for touristic purposes, which is not helping the demographical and lodging issues of a city.

The second issue comes from the professionals of tourism, unsatisfied of this new concurrence which doesn’t have the same standards and controls like a hotel or pension has. The comparison of the prices of a stay in a flat with Airbnb and a stay in a hotel proves the apprehension of the classical lodging enterprises. For cities living of tourism, it could represent an important loss of employment.

Concretely, the cities react under the both pressure of lodging issues and professional tourism lobbyism, the Big Apple first. The city of New York has passed a new law which doesn’t allow under-location of flats for less than 30 days, unless the locator lives with. Berlin Is now trying to pass the same kind of law and it is very likely to happen in Paris too. Airbnb has or will have therefore problem to find any apartments in these cities and try to find gaps in these laws. For instance in New York, if the hosts stays in the apartment while the visit of tourists, it is legal.

Hotels cannot face the problem directly as they cannot make any legal decisions or prohibit anything. Therefore, their strategy is to stress their marketing on the quality of their services, on the clients rating on websites such as TripAdvisor and on online marketing. So far, as it is a new threat, hotels and other professional of lodging are not completely prepared and don’t always apply these solutions, but the resistance is organising.

On the other hand, some parts of the population are protesting against these new laws as they benefited from this trend. Some event went professional, renting apartment to website as a full time professional activity. Protest already happened in New York, questioning the merits of what is perceived as a repression.


The new business of Airbnb is a threat for cities and professionals of lodging. These both protagonists react with laws and the improvement of their own service in order to curb the tendency, as it seems quite impossible to make it decrease. But the Airbnb and the owners of the rented apartments, which are not happy with these measures, subsist and always find a way to keep their business on.

My opinion

The story is not over, and we will hear a lot about it in the next few years. The real question, which is also the most difficult, is “What is the interest of the people?” There is in one hand the lodging problem lots of countries have to face, not helped by the recession, and the employment that are generated by hotels. On the other hand, there is the interest of the people renting their apartment and the one of Airbnb, which also creates employment. Would it be possible to find a compromise? Certainly, but there comes the problem of the borders. One law for one country. Knowing that global solution is very unlikely to happen; will we have to make different choice, have different website and reference in each of the country we plan to travel?

Autor: Alexandre Clavel, 703_e


–          No author. (10th December 2013). Le succès d’Airbnb énerve les villes.–nerve-les-villes-19196163

–          Nina Fowler. 22nd November 2013). Airbnb calls for clarity on new holiday rental restrictions in Berlin.

–          Vikram Singh. (2nd December 2013). How Airbnb is crushing traditional hotel brands.

Influences of films on tourism behaviour

Countries attract tourists because they are just wonderful destinations. Or is there something more going on? In many situations, a movie or TV programme has had an influence on the popularity of a destination. New Zealand has got a huge number of tourists who come there, because they want to see the set of the Lord of the Rings movies.
But do movies and other screenplays really have a big effect, or has New Zealand just been lucky? And what about the use of visual publicity in Switzerland?
In attachment you will find summaries of three papers dealing with the topic of film tourism. It is a growing trend, but it is still unclear what it is all about. There are dozens of different definitions to be found, and one is not aware of the exact impact it can have.

Keep reading to find out more.



Medical tourism in developing countries

‘Medical tourism’ is a term used to refer to a travel activity that involves a medical procedure or to activities that promote the wellbeing of the tourist.

Long hospital queues and especially high costs of medical procedures in western society have created a demand for medical tourism. Therefor, as this new global product gains popularity, increased control of this service is required.

There are several definitions of tourists. According to the UNWTO a tourist is classified as such when he stays at least for 24 hours or more away from his usual environment or if he stays overnight away form his usual environment.

Travellers that travel abroad for medical reasons will as well be classified as tourist.

Keep reading in the attached pfd file.

Case study

Ski tourism and climate change: effects and business response

Climate change, both from natural and anthropogenic causes, has already affected and will continue to affect physical and biological systems in many parts of the world. The ski industry is one of the first and most visibly impacted industries by the risk of climate change. In this study the effects of the climate change on the ski industry of different countries and their responses will be analysed.


Link to case study: 713 Mini case Study

Author: Anna Ongaro 703_e


Bicknell, S., & Mcmanus, P. (2006). The Canary in the Coalmine: Australian Ski Resorts and their Response to Climate Change. Geographical Research, 386-400.

Moen, J., & Fredman, P. (2007). Effects of Climate Change on Alpine Skiing in Sweden. Journal of Sustainable Tourism.

Scott, D., McBoyle, G., Minogue, A., & Mills, B. (2006). Climate Change and the Sustainability of Ski-based Tourism in Eastern North America: A Reassessment. Journal of Sustainable Tourism, 376-395.

Spa for Teenagers, a New Market?

spa for teenagers

Spa tourism is a growing market and people of different ages like to go to the spa, although up to now it seems like spas have been mostly targeting people over the age of 20. What about teenagers? Could they be a new market segment which spas should target? For this report, three peer reviewed texts were analyzed and finally showed that the teen spa market is growing and that teenagers increasingly want the pampering that adults get when going to the spa. The USA is the leading teenage spa market but Switzerland could very well also profit from these young customers.

Author: Anya Favre


Levack, K. (2006). Taming the Teens.

Lewitton, S. (2009). SA’s Spas tap into the teen market. Southern African Tourism, 8.

Register, J. (2004). Windflower – The Hill Country Spa at Hyatt Regency Hill Country Resort and Spa in San Antonio, Texas. Retrieved from Discover Spas: (2013). Teens and Tweens rule on a disney cruise. Retrieved from Its a small world vacations:

Zable, S. (2005). Grooming young Spa Clients. Travel Agent, 126-129.

The way mountain tourism is dealing with climate change

This case study will outline the way three different mountain tourism countries, Nepal, the alps and Arizona in the U.S, are dealing with climate change and which adaption strategies has the tourism sector taken so far or not taken at all.


Author: Guillaume Prost

Link to the case study: Case study final

Bonnie G. Colby and George B. Frisvold. (2011). Google scholar. Consulté le 12 12, 2013, sur Adaptation and Resilience

Clare Morrison & Catherine M. Pickering. (2013). Taylor and Francis Online. Consulté le 12 11, 2013, sur Perceptions of climate change impacts, adaptation and limits to adaption in the Australian Alps: the ski-tourism industry and key stakeholders.

Sonjay k. (2011). Mountain tourism and climate change: implications for Nepal Himalaya. Nepal tourism and development review

How can hotel managers make use of the new technologies in order to be more competitive in the market?


As the experience is the basis of the tourism and hospitality industry, the creation of unique and personalised experiences is vital in order to make the stay of the client an unforgettable and one of a kind experience.

Technologies and their constant development have a great role to play in this context, because this is the fastest way to transmit information and the settings can be easily personalised; and this is surely the solution to add value to the offer and use it as a new asset for the tourism industry and especially in the section of hospitality.

Link to the Case Study:
How can hotel managers make use of the new technologies in order to be more competitive in the market

Author: Cléa Frei


Brymer, R. A., & Singh, A. (2004). The International Hotel Industry in the New Millenium. Dans Hospitality Review (pp. Vol. 22: Iss. 2, Article 9).

Law, R., Leung, D., Au, N., & Lee, H. “. (2012). Progress and Development of Information Technology in the Hospitality Industry: Evidence from Cornell Hospitality Quarterly. Dans Cornell Hospitality Quarterly. SAGE.

Neuhofer, B., Buhalis, D., & Ladkin, A. (2013). High Tech for High Touch Expreriences: A Case Study from the Hospitality Industry. Dans Information and Communication Technologies in Tourism (pp. 290-301). Bournemouth, UK: Springer.

Spas and Men

Spa services are one of the fastest growing segments and they play a very important role in tourism. Within this segment the growing share of men is remarkable. This mini case-study will summarize the results and conclusions of three articles, which evaluate the same issue. It will conclude with a reflection of the relevance of the three articles for Swiss tourism.

Link to mini-case study:

Author of post:
Matthias Niederer

Men’s Spa Services, A Growing Market. (2008, May). SPA Management, pp. 26-28.
Friedland, P. (2008, August). Macho Massage. Hospitality Ireland, p. 14.
Sternthal, E. (2006, August 14). Spas for Men. Travel Agent, p. 40.

The implications of medical tourism in Asia

Medical tourism is a form of tourism that grows fast in Asian countries. It is often seen as only something positive but in fact there are also some negative effects. In this mini case study the implications that medical tourism brings along will be discussed.

Link to case study:
mini case study Heidi Dillen

Heidi Dillen
703 E

– Dholakia, R. P. (2010). Exploring the cultural contradictions of medical tourism. Consumption markets & culture, 19.

– IMTJ. (2013, January 4). Switzerland: Medical tourism attracts patients from China, Russia and Middle East. Retrieved from International medical travel journal:

– Misung Lee, H. H. (2012). Medical Tourism Attracting Japanese tourists for medical tourism experience. Journal of travel & tourism marketing, 19.

– Whittaker, A. (2008). Pleasure and pain: Medical travel in Asia. Global public health: an international journal for research, policy and practice, 21.