Switzerland Tourism is an organisation that is responsible for the promotion of Switzerland as a touristic destination. Founded in 1917 it is governed by public law. Its role is to promote Switzerland for private as well as business travel. Switzerland Tourism promotes the country for incoming and outgoing tourists.
With their funny advertisements, Switzerland Tourism tries to share Switzerland’s traditions with tourists who are not aware of them.
Authors: Laureline Magnin, Clio Tettoni, Héléna Galera, Jennifer Cabido, Justine Berclaz, Laura Risse