Nowadays, sustainability, which is a global concept built over three main considerations: environmental, economical and social, is an important aspect of our everyday life. For this reason, green hotels tend to become increasingly popular with tourists from all over the world. These hotels try to offer them more “responsible holidays.
Unfortunately, many hotels just want to use this new trend only to make more money and call themselves as green hotel, without being truly green or having any certification. This is called: green washing.
Authors: Claudia Andreea Calina De El Fakih & Jennifer Cabido