Coopetition in the UBS Outlook

This presentation is about the coopetition in the UBS Outlook 2013 (Alpine Tourism).
UBS Outlook talks about how alpine tourism is doing in Switzerland. We explain what a coopetition is, how it works and report the advantages and drawbacks.
A coopetition is good as it will help to attract tourists in the destination. The whole line of services (hotel, restaurant, cableway) must be effective; otherwise it will fail at some point. For example, if you have a good hotel, but the ski passes are too high, then tourists won’t come back. So there are consequences for every services.

Authors: Laureline Magnin, Charlotte Raemy, Laura Risse
Class: 702_e




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