Coopetition in the UBS Outlook

This presentation is about the coopetition in the UBS Outlook 2013 (Alpine Tourism).
UBS Outlook talks about how alpine tourism is doing in Switzerland. We explain what a coopetition is, how it works and report the advantages and drawbacks.
A coopetition is good as it will help to attract tourists in the destination. The whole line of services (hotel, restaurant, cableway) must be effective; otherwise it will fail at some point. For example, if you have a good hotel, but the ski passes are too high, then tourists won’t come back. So there are consequences for every services.

Authors: Laureline Magnin, Charlotte Raemy, Laura Risse
Class: 702_e
Coopetition_05.03.2014

 

 

Image

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s