Differentiation with foreign countries
Switzerland has a really close relationship with India and China, which is a main target market.
Protection of landscapes
The environment has become an important issue nowadays for the Alpine Tourism because of the global warming. The ecologists want to preserve the destination.
Behavior of the population
People are more and more demanding, so it become harder to exceed their expectations
Constraints related to land use
The constructions of new infrastructure are more restrained, ( Alex Weber law) in Switzerland.
New markets and adapting the offer
We need to be more focus on aged people and Asian market.
Authors: Giulia, Clio, Maud, Justine
Key words: Challenges; Innovation; Issue
Source: UBS Outlook-Tourisme Alpin-Défis et opportunités 2013