With more than 170,000 visitors, among these 113,000 trade visitors, and 11,000 represented companies from 180 countries ITB Berlin is the leading B2B-Platform of all tourism industry offers. In addition, the world’s largest tourism convention ITB Berlin Convention provides unique opportunities to benefit from the leading think tank of the global tourism industry. All levels of the value added chain are present: Tour operators, booking engines, destinations, airlines, and hotels right through to car rental companies.
The ITB Berlin Convention addresses the most important issues in the global tourism industry offers solutions and best practice examples for current and future challenges. It is also a very good place for networking.
Keywords: ITB Convention, future, innovation, challenges, tourism industry
Authors: Jonathan Evequoz, Simone DImitriou