Instagram and the Tourism Industry


Since its launch in 2010, Instagram has become very popular, with over 150 million users and 50 million pictures uploaded each day. Its rapid growth proves its potential in terms of promoting destinations. Therefore, tourism businesses are now taking a great interest in the platform. Many DMOs, Hotel chains and Airlines are now integrating this medium in their marketing strategy. They see it as a new way of communicating with consumers. Indeed, organizations can use this application in order to develop their brand image or strengthen their customer relationships. Consumers themselves can also use the platform to get inspiration and ideas when planning their journey. To sum up, social medias such as Instagram or Facebook are definitely part of what we call “Marketing 2.0” and tourism organizations have to know how to use them if they want to keep their place on the market.

Presentation :
Instagram PP – TIA

Sources :

Authors :
Stéphane Medakovic
Julien Michellod

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s