New trends in the outdoor hospitality industry

Campgrounds, caravan parks and other outdoor hospitality services have come out from a low-cost touristic accommodation to a real recreational experience. Camping offers customers the opportunity to interact with people from different countries, cultures and lifestyles who all have a common point: freedom and reconnect with nature.


Outdoor hospitality has remained a popular activity in Europe. As a result, the camping sector has changed in many aspects over the last 20 years, facing new types of customers with different expectations. Originally represented as a wilderness experience, an escape and inexpensive solution to spend holidays, camping is now evolving in different forms and levels of comfort.

This paper gives many informations about the tendency of camping in France as it is on the border of Switzerland and is one of the most famous countries in the camping sector.

Find attachment here:) 703_e_New trends in the outdoor hospitality industry_2014

November 10, 2014

Authors:  Charlotte Andrey, Héléna Galera,  Jennifer Cabido and Whiskey Wu


Women Only Hotels and Sevices


PowerPoint: Women Only Hotels

The concept

The first women-only concept was developed by a group of reformers in 1903. They decided to build a hotel exclusively for women: the Martha Washington in New York City. The reason was that business women travelling alone had a hard time finding a place to stay in which they were free from being suspected of immoral behaviour.

Nowadays, nearly half of business travellers are made up by women all around the World, and most of them travel alone. That is part of the reasons why hotels have decided to fulfil women’s needs and preferences by offering them special services.
Women enjoy the thought of hotels taking into consideration what their needs are and appreciate even the smallest of things.


Some examples:

Bella Sky Comwell Hotel in Copenhague has dedicted a whole floor of its hotel to ladies. Strictly only women have access to this floor. Only firemen would be authorized in case of fire

Women are travelling more in south east Asia, for business or leisure purpose. The Naumi Hotel wanted to offer a place they could feel home. But a mix floor is also available. The occupancy rate of women-only rooms is 80%, which proves its success, in spite of its high prices (420 to 600 $ per night)


Authors: Charlotte Andrey, Jennifer Cabido, Héléna Galera, Whiskey Wu – HEG Tourism, 703_E, 2014


Sources, retrieved October 18, 2014 from




Savoir plaire aux femmes dans l’hôtellerie


Ces dernières années, la vie des femmes a énormément évolué. De plus en plus de femmes ont une vie professionnelle et leur revenu est en constante augmentation, sans oublier que ce sont elles qui prennent la plus part des décisions familiales et contrôlent les dépenses des ménages. Elles s’intéressent de plus en plus aux médias sociaux ainsi qu’aux technologies mobiles où elles peuvent donner leur avis. Grâce à l’augmentation de leur revenu, les femmes voyagent de plus en plus et souvent seules.

La grande influence que les femmes ont sur leur entourage, notamment  grâce aux médias sociaux, et le fait qu’elles voyagent de plus en plus, a poussé beaucoup d’entreprises touristiques à s’intéresser à elles. De plus en plus d’entreprises cherchent à savoir ce que la gente féminine désire, créent des produits touristiques « spécial femmes » et/ou ciblent leur publicité sur ces dernières.

Pour attirer les femmes il faut savoir qu’elles sont très attentives au confort ainsi qu’aux produits et services de qualité, voire de luxe. L’industrie touristique se préoccupe aussi beaucoup de la sécurité de ses dames et développe des projets tels que des étages réservés aux femmes dans les hôtels ou des taxis roses (conduits par et pour des femmes).

Cette clientèle offre un potentiel nouveau et en constante croissance pour les entreprises touristiques. Une occasion à ne pas manquer !



Satou Dosso, Mélanie Hirt, Annika Mattsson, Gala Mayi-Miranda, Marie Pittet, Isabelle Tissot




Die Campingferien und die Freilufthotellerie haben in den letzten Jahren stark zugenommen. Viele Gäste wollen beim campen nicht mehr auf Luxus verzichten müssen. Daraus ist der Begriff “Glamping” entstanden, was soviel wie Luxus- Camping bedeutet.

Mehr und mehr Gäste suchen heute einen Kompromiss zwischen Campingferien, welche den Kontakt zur Natur bieten und der klassischen Hotellerie, die Komfort und Service garantiert. Dies alles ist zudem auch noch umweltschonend.

Burgat Daphne, Capponi Laura

Incomingpräsentation Glamping



The influence of lodging on a destination

The influence of lodging on a destinationThe lodging has a big influence on a destination. 80 to 90% of the whole accommodation in a destination are second homes. Unfortunately, many of them are cold beds (beds, which are not often occupied).

The new law about “Stop second homes” passed in March 2012, which reduces the chances of a destination to become overcrowded, it works against many cold beds, fewer holiday homes in general and prodects the areas natural environment.
It also gives new opportunities for hotels and other accommodations to increase their revenue, because less people will say in their second homes.

PowerPoint Presentation: The influence of lodging on a destination

By Sally O’Brien, Martina Wiederkehr, Ramona Sigg

Sources: UBS outlook brochure

Green Hotels, an ongoing trend on Sustainable Tourism



Nowadays, sustainability, which is a global concept built over three main considerations: environmental, economical and social, is an important aspect of our everyday life. For this reason, green hotels tend to become increasingly popular with tourists from all over the world. These hotels try to offer them more “responsible holidays.

Unfortunately, many hotels just want to use this new trend only to make more money and call themselves as green hotel, without being truly green or having any certification. This is called: green washing.

Green Hotels PPT

Authors: Claudia Andreea Calina De El Fakih & Jennifer Cabido



YouthTravel_GermanyEntdecke Deutschlands Städte, immer neu, immer aktuell. Tipps und Ideen zu zahlreichen Museen, Shops, Restaurants und Sehenswürdigkeiten von Jugendlichen für Jugendliche werden hier zur Verfügung gestellt. Entspannung in gemütlichen Bars & Cafés, Nightlife-Locations für jeden Geschmack, Shopping, Events und sich von den Must Sees beeindrucken lassen, dieses Angebot bietet verschiedenste Möglichkeiten. Mit der kostenlosen “Youth HotSpots in Germany” App oder auf der Website kann man alle Top-Locations auch von unterwegs entdecken. Außerdem sind über die App über 1300 freie WLANs deutschlandweit ersichtlich.

Autoren: Burger Murielle, Etter Caroline

Link Präsentation Youth_Hotspots

Link Quellen:

Timeshare as a solution to cold beds

The accommodation sector is often suffering from the “cold beds” factor. This case study will present the timeshare concept as a possible solution to cold beds.

The case study will analyse and summarise the results of three peer reviewed journal articles from three different countries and list their conclusions as well as their recommendations. It will also give a personal assessment of the relevance of the three studies for the Swiss tourism industry.


Link to the case study: Multinational midterm Trend study paper_Alicia Etter

Author: Alicia Etter 
Class 703_E


American Resort Development Association. (1999). State of the US vacation ownership industry: the 1999 report. ARDA.

Chiang, L. C. (2001). Marketing timeshare in Singapore: An analysis of potential customers and present owners. Asia Pacific Journal of Tourism Research, 6(2), 17-23.

Pryce, A. H. (2002). Timeshare industry structure and competitive analysis.International Journal of Hospitality Management21(3), 267-275.

Upchurch, R. S., & Gruber, K. (2002). The evolution of a sleeping giant: Resort timesharing. International Journal of Hospitality Management, 21(3), 211-225.

Woods, R. H. (2001). Important issues for a growing timeshare industry. Cornell Hotel and Restaurant Administration Quarterly, 42(1), 71-81.


Accessible tourism

Accessible tourism is the ongoing endeavour to ensure tourist destinations, products and services are accessible to all people.
According to the United Nations World Tourism Organization, UNWTO, approximately a billion people on earth have some kind of disability today. That is equivalent to 15 percent of the total population. The number is growing fast because we are living longer and because we are travelling more than we used to in older age.

To attract a wider range of clientele, it benefits your business if it is accessible to all sorts of disabilities.


By Marcial Sommer and Joanne Straub

PRESENTATION: ppt_accessible_tourism_sommer_straub

•Buhalis, D., & Darcy, S. (2008). Accessible tourism. Bristol: Channel View Publication.
•ENAT. (n.d.). Retrieved December 2013, from European Network for Accessible Tourism:
•ENAT. (n.d.). Retrieved December 2013, from European Network for Accessible Tourism
•Scandic. (n.d.). Accessibility for all. Retrieved December 2013, from Scandic:
Keywords: Accessible tourism, hospitality, tourism for all, disabilities, aging people, Europe

The Big Five with your little one – Safari für Familien mit Kindern


The Big Five with your Little One

Safari war bisher den Erwachsenen vorbehalten. Ein neuer Trend soll dies nun auch den Kindern ermöglichen. Mit speziell für Kinder massgeschneiderten Angeboten locken verschiedene Safari-Anbieter Familien mit Kindern ins Land der Big Five. Durch geschultes Personal und einem angepassten Programm wird den Familien ein stressfreies Erlebnis in der Wildnis garantiert. So steht beispielsweise Käfer sammeln und Spuren lesen auf dem Tageslauf der Kleinen, während Ihre Eltern eine Nachtfahrt geniessen können. Durch diese neuen Angebote sprechen die Reiseveranstalter nun auch Zielgruppen an, die bisher nicht die Möglichkeit hatten, eine solche Reise zu unternehmen.

Autor: Adrian Roesti & Claudia Schmidlin