Currently, the tourism industry is developing in many different ways and follows several tendencies. In this paper, further information about the international trend of hot springs in China will be given. First, the term “hot spring” is defined by a pool of hot water that has seeped through an opening in Earth’s surface. Chinese people used and use them to relax and for therapeutic reasons. Therefore hot springs were and are an important part of China. Moreover, this paper focuses on today’s Chinese and global hot spring market and its increase in revenue from 2005 until 2013 onwards. The customer segments are especially middle aged to seniors from a mid to high class level. Finally, a comparison between the spa market in China and Switzerland can be found at the end of the paper and some advice will be given in order to improve Switzerland’s hot spring popularity.
Case study – Hot Springs in China
Authors: Severien D’Hondt, Sally O’Brien, Ramona Sigg and Cindy Voide
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