Hot springs in China

Currently, the tourism industry is developing in many different ways and follows several tendencies. In this paper, further information about the international trend of hot springs in China will be given. First, the term “hot spring” is defined by a pool of hot water that has seeped through an opening in Earth’s surface. Chinese people used and use them to relax and for therapeutic reasons. Therefore hot springs were and are an important part of China. Moreover, this paper focuses on today’s Chinese and global hot spring market and its increase in revenue from 2005 until 2013 onwards. The customer segments are especially middle aged to seniors from a mid to high class level. Finally, a comparison between the spa market in China and Switzerland can be found at the end of the paper and some advice will be given in order to improve Switzerland’s hot spring popularity.

Case study – Hot Springs in China

Authors: Severien D’Hondt, Sally O’Brien, Ramona Sigg and Cindy Voide

 

References:

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Is China a currency manipulator?

The new trend countries follow is to keep their currency low, for its positive influence it can have on export markets. However this trend can go a bit too far and create an unfair market situation.

A very recurrent topic in the pesidential debates lately is the currency of China. Mr. Romney has the opinion that China is manipulating the economy by keeping their currency (renminbi) very low. Consequently the price of their goods are low and they have a big advantage in the marketplace. His point of view is not supported by many economists. The situation is not anymore that extreme: The International Monetary Fund now considers the renminbi only “moderately undervalued”. This could be a strategy of the chinese government to prevent political reaction in the US.Authors: Élodie Oulevey, Nadine Mülhauser

Powerpoint: The role of currency markets

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