The influence of lodging on a destination

The influence of lodging on a destinationThe lodging has a big influence on a destination. 80 to 90% of the whole accommodation in a destination are second homes. Unfortunately, many of them are cold beds (beds, which are not often occupied).

The new law about “Stop second homes” passed in March 2012, which reduces the chances of a destination to become overcrowded, it works against many cold beds, fewer holiday homes in general and prodects the areas natural environment.
It also gives new opportunities for hotels and other accommodations to increase their revenue, because less people will say in their second homes.

PowerPoint Presentation: The influence of lodging on a destination

By Sally O’Brien, Martina Wiederkehr, Ramona Sigg

Sources: UBS outlook brochure

Timeshare as a solution to cold beds

The accommodation sector is often suffering from the “cold beds” factor. This case study will present the timeshare concept as a possible solution to cold beds.

The case study will analyse and summarise the results of three peer reviewed journal articles from three different countries and list their conclusions as well as their recommendations. It will also give a personal assessment of the relevance of the three studies for the Swiss tourism industry.


Link to the case study: Multinational midterm Trend study paper_Alicia Etter

Author: Alicia Etter 
Class 703_E


American Resort Development Association. (1999). State of the US vacation ownership industry: the 1999 report. ARDA.

Chiang, L. C. (2001). Marketing timeshare in Singapore: An analysis of potential customers and present owners. Asia Pacific Journal of Tourism Research, 6(2), 17-23.

Pryce, A. H. (2002). Timeshare industry structure and competitive analysis.International Journal of Hospitality Management21(3), 267-275.

Upchurch, R. S., & Gruber, K. (2002). The evolution of a sleeping giant: Resort timesharing. International Journal of Hospitality Management, 21(3), 211-225.

Woods, R. H. (2001). Important issues for a growing timeshare industry. Cornell Hotel and Restaurant Administration Quarterly, 42(1), 71-81.