DMO Fallstudie Andermatt

Seit mehr als 100 Jahren wird Andermatt als Ferienort geschätzt. Im laufend des Jahres hat leider die Destination an Wert verloren. Dank der Investition eines ägyptischen Unternehmers, Samih Saviris, kommt das Projekt von Andermatt Swiss Alps AG auf die Beine und wandelt das charmante Bergdorf eine neue, attraktive Tourismusdestination um.

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Mara Kessler, Caroline Etter, Daniela Zürcher, Chantal Marcionetti (702_a)

Andermatt_SwissAlps-Infografie und Analyse

Zurich Destination Management Organization

 

general_view_day-zurich

Zurich is one of the most touristy cities in Switzerland. This destination provides many different attractions, such as cultural activities like the FESPO, and the well known Freestyle Festival, which are well promoted by Zurich’s Destination Management Organization. They do not only promote the city itself, but the whole canton of Zurich.

Tourists can profit from their well structured website, where they can find a lot of information about the region, its attractions, tours, hiking trails and much more.

By Martina Wiederkehr, Sally O’Brien, Ramona Sigg
702_e

Infograph Zurich DMO

Report about Zurich

 

Sources:

Beritelli, P., & Laesser, C. (06. 11 2013). Getting the cash-cow directors on board—An alternative view on financing DMOs. Journal of Destination Marketing & Management.

Novakovic, C. (2013). UBS Outlook. Switzerland: UBS.

Presenza, A. & Sheehan, L. & Ritchie, J. (2005) Towards a model of roles and activities of destination management organizations.

Tourismus, Z. (2012). Jahresbericht 2012. Zürich: Zürich.

Zürich. (2014). Zürich World Class Swiss Made. Retrieved May 14, 2014, from http://images.gadmin.st.s3.amazonaws.com/n19666/images/zuerich/keyvisuals/general_view_day-zurich.jpg

Zürich World Class Swiss Made. (2014). Retrieved May 14, 2014, from http://www.zuerich.com/de/Besucher.html