Mobile Concierge App

Tourism Intelligence Agentur_Alicia Etter_Heidi DillenTIA blog picture

Moblie Concierge App: With the changing technologies, it is important to stay up to date. Many tourism companies developed useful apps called Mobile Concierge. There are different apps available, but we focused on the Iris Mobile concierge.

The Iris Mobile Concierge App provides the same roles as a regular hotel’s concierge but makes information about the hotel and the surrounding area available while guests are on the move.

The mobile concierge application is a good technical improvement. It’s a new way of getting and giving tourism information. More and more people are using their mobile device as a source for information so this application will definitely get a lot of users.

Authors: Alicia Etter, Heidi Dillen   Class 703_e

Categories and keypoints:

Hospitality sector, international, innovation, technology, app, mobile concierge app


Google Play. (2013). iRis Concierge. Retrieved from:

iRiS Software Systems. (2013). iRiS Mobile Concierge. Retrieved from:

Vimeo. (2013). IRIS Telegraph Business Club. Retrieved from:

Trend Study: self-service in the hotel industry

What in the Airline industry already is taken for granted is still not very well established in the Hotel industry. Self-service and automation in hotels is far not that common as in other industries. Long queues on the hotel reception on peak times are still the norm. But why is the hotel industry dragging behind? The aim of this trend study is to evaluate reasons for this phenomenon and to show the big picture of self service in the accommodation industry.

Read trend study: Trend study self-service
Author: Christa Vieira

Accor Hotels London Blackfairs. (n.d.). Retrieved November 10, 2012, from

Avery, & Patrick. (2008). IBM Customer Facing Solutions. Abgerufen am 10. November 2012 von

NCR Coporation Travel software. (n.d.). Retrieved November 10, 2012, from

Picture:, retrieved November 12, 2012

Trend study – Chinese tourists



Statistic shows that in 2020 there will be over a 100 million Chinese traveling abroad. Nowadays we can already see that the Chinese are more and more traveling as there were 70 millions international trip in 2011 taken by the Chinese population. But what does that mean for the hospitality sector? What are the changes hoteliers must make to satisfy this new and massive demand?

The reasons for these changes are the booming economy in China; Nowadays China is the second largest economy, and his allows the middle-class to have a bigger purchasing power and so there are more able to afford trips abroad. The second reason is that other government see the opportunities to make money in the Chinese tourists and make easier for them to get a visa. Korea, Japan and Spain government already loosen up the obtaining of visas for the Chinese.

But it’s also the entire country that is opening to the world and want to know more about new cultures.

Because the profile of tourist from China nowadays is changing: they are more independent travellers, even if group tours are still very trendy, more and more Chinese will travel alone. They are more confident and so they are travelling now far away from their country. They favourite destination are still countries near China, like Hong Kong, Singapore and Tokyo, but they also love to come to London and Paris. The typical Chinese tourist is interested in luxury and shopping. Tourists from China are the biggest spender in the accommodation sector when ravelling abroad (In 2010 they spend 54 billions dollars). This is the reason why the hospitality sector must adapt its facilities to this new market.

A lot of hotels saw the opportunity and are already making some changes to satisfy this new customer with different needs. Tourist from China want to be able to see local attraction and they want to have hotel shops in their hotel. They need to feel at home and for that they need to have newspapers in Chinese and to have also the TV in their native language. They also need to be able to speak with employees that know their languages, so hotel are pushing their staff to take mandarin lessons. Other hotels are offering tea and noodles supply in rooms and also have typical breakfast and meal from China for their guest. Chinese people are unique in their customs and they need to find hotels that understand their demand and satisfy them.

For the future, business must improve their services, but more important they need to improve their marketing and ameliorate their brand awareness in the Asian countries. They also need to adapt their website to Chinese culture as there are 420 millions Internet users in China. The website of a company is the most important tool in marketing, as this is the first contact guest have with the business and so it need to fit the expectations of Chinese. To be able to do that, Hotels and other business in the tourism sector need to be flexible and change the brand’s position in order to connect better with the Chinese culture.

To conclude, Chinese travellers are changing the dynamic in the hospitality sector. The hospitality sector must make changes to fit to the expectation of this new market if it wants to stay competitive.


SVANSTORM J. (2012) The Chinese international travel monitor 2012. Retrieve November 5, 2012 from

SELINGSON H. (2011) Marketing to the new Chinese consumer. Forbes Insights. Retrieve November 8, 2012 from

BRANIGAN T. (2012, August 17). Chinese to become biggest spenders as record numbers head overseas. The Guadian. Retrieved November 8, 2012 from

Antalya Berger 703_e                        

Swiss Tourism Outlook 2013

Swiss Tourism Outlook 2013, mountain view

The following forecast of Swiss tourism development in 2013 is divided in 4 major parts:

1) Swiss Franc exchange rate announcement,

2) Hospitality and restaurant preview,

3) Ski lift issue description,

4) Possible risks one should consider consulting these forecasts.

First of all the Swiss Franc is more likely to cease gaining strength and almost return to its more pre-crisis alike exchange rate. Various sources differ as for the exact value, but surviving throughout the year 2013 is crucial, given that banking system does its best to minimize the Swiss tourism industry money loss.

The number of nights in the Swiss hotels should increase in 2013 even if the strong franc will still be present. Some estate investments have been done in the hotel infrastructure to progress the growth of the hospitality. Therefore the value will also increase as well as the export tourist in the hospitality. We can also say that the foreign demand will increase a lot, especially with the Asian market, which is booming.

It is expected that the turnover of the ski lifts will increase in Switzerland in 2013 mainly because there will be more demand of the tourists who reserve overnight stays and will consequently use ski lifts. However, it is always difficult to predict that turnover because the tourist traffic of the ski lift in Switzerland depends a lot on the weather forecast and on the snow conditions.

The forecasts are not perfectly precise and there are some risks that the current situation will change depending on the economy, the weather forecast and the politics.

Media support: Swiss Tourism Outlook 2013 Power Point

Authors TIA team: Noémie Amez-Droz, Karl Arsiriy, Magalie Baechler, Danya Brühlmann
Sources :
Bakbasel : Bakbasel is a service making economic research and consultancy by providing analyses, forecasts and consultancy services in the macroeconomics.
Seco: SECO (State Secretariat for economic affairs) is a competence centre directed by the Confederation and which sector is related to economic policy. RMS : Remontées mécaniques Suisses

Swiss National Bank: