The first women-only concept was developed by a group of reformers in 1903. They decided to build a hotel exclusively for women: the Martha Washington in New York City. The reason was that business women travelling alone had a hard time finding a place to stay in which they were free from being suspected of immoral behaviour.
Nowadays, nearly half of business travellers are made up by women all around the World, and most of them travel alone. That is part of the reasons why hotels have decided to fulfil women’s needs and preferences by offering them special services.
Women enjoy the thought of hotels taking into consideration what their needs are and appreciate even the smallest of things.
Bella Sky Comwell Hotel in Copenhague has dedicted a whole floor of its hotel to ladies. Strictly only women have access to this floor. Only firemen would be authorized in case of fire
Women are travelling more in south east Asia, for business or leisure purpose. The Naumi Hotel wanted to offer a place they could feel home. But a mix floor is also available. The occupancy rate of women-only rooms is 80%, which proves its success, in spite of its high prices (420 to 600 $ per night)
Authors: Charlotte Andrey, Jennifer Cabido, Héléna Galera, Whiskey Wu – HEG Tourism, 703_E, 2014
Hotel Tonight is a mobile application for last-minute hotel bookings. It allows cutomers to make great deals (up to 70% off) and the hotel to fill its rooms. Bookings can be made in 12 countries (including Switzerland) and in 150 destinations. The application is available for iPhone and Android and is free. It is very fast and easy to use. Furthermore, bookings can be made until 2am. More than 9.5 mio users downloaded this app since 2010.
Accessible tourism is the ongoing endeavour to ensure tourist destinations, products and services are accessible to all people.
According to the United Nations World Tourism Organization, UNWTO, approximately a billion people on earth have some kind of disability today. That is equivalent to 15 percent of the total population. The number is growing fast because we are living longer and because we are travelling more than we used to in older age.
To attract a wider range of clientele, it benefits your business if it is accessible to all sorts of disabilities.
Couchsurfing ist ein kommerzielles aber kostenloses internetbasiertes Gastfreundschaftnetzwerk. Die Mitglieder nutzen die Website, um eine kostenlose Unterkunft auf Reisen zu finden, selbst eine Unterkunft oder auch anderes (z.b ein Kaffee trinken oder eine Stadtführung) anzubieten. Es wurde im Jahr 2004 von Casey Fenton nachdem er selbst die Erfahrung in Island gemacht hat. Im März 2013 zählte Couchsurfing mehr als 5.5 Millionen Angemeldete in 97’000 Städte weltweit. Die wichtigsten Ziele sind interkulturelle Austäusche zu fördern, Toleranz zu verbreiten und Leute aus der ganzen Welt näher zu bringen.
Bleisure is the combination of business and leisure so it is like when business travelers extend their stay at their destination for leisure purposes. It is a growing trend in the travel industry, as the blurring of personal and professional lives of travelers increases on a global level.
There are already a lot of companies who took advantage of this new concept, like Marriott and CitizenM. There are different drivers that encouraged this new type of travel, like LCC, loyalty programs. This could also extend to such areas as cruising.
Bleisure has advantages for both the employers and the employees and will contribute to the increase in the incensitive travel and will probably impact travel law.
In this presentation we will talk about how we can measure the performance of a hotel by using three key indicators which are the following:
1) Average of the room rates a hotel achieves during the day. (ADR)
2) The occupancy
3) The revenue per available room.
Then we present the drivers of the hotel industry like for example: good service, if there is a breakfast or not etc. We then put the emphasize on what the current global condition is. We explain its positive growth with figures and its situation all over the world. We finally highlight how future development might look like as well as the prediction we can make from the observation of the current changes.
Switzerland is well provided with lodging and offers many possibilities of accommodation. To analyse the performances we looked at four points:
Status in 2011: Most of the hotels (4773) are located in Graubünden, Valais and Eastern Switzerland. In Switzerland there is a majority of 4*, but also 5* and 3* hotels.
Statistics in comparison to foreign countries: The lodging performances in Switzerland always remain lower as in our adjacent countries. There was an increase of the performances in 2004 due to a promoting tourism policy. But because of the economic crisis in 2009 and because of the strong franc afterwards, the tourism economy has undergone a decrease. The negative points of the lodging performance in Switzerland are: prices competitiveness and lodging supply whereas the positive points are Quality labels and the competitive aspect of Tourism.
Expectations and opinions: We based the expectations and opinions of the clients on six categories. It appears that most of them obtain a just sufficient average of positive opinions. The comfort is good, but the style and decoration of most of the lodging is old-fashioned and ugly in nowadays standards. The electronic devices and Internet access are absolutely not up to date and the welcoming & information could be literally missing sometimes. Although hygiene and ecology are not so bad, it still could be better. And so is the general opinion of clients of hotels and lodging places: Nothing is at the top, everything could be better!
Solutions to improve the performances: To conclude our work we looked over two solutions to increase the quality of the Swiss lodging performances: building brand new accommodation and renovate existing hotels.
Authors: Alicia Etter, Alexandre Clavel, Tiffany Duc and Stéphanie Chappuis