Le Bleisure

bleisure

En 2014, la séparation entre vie professionnelle et personnelle est de moins en moins
évidente. C’est l’occasion pour le tourisme d’affaire de s’adapter aux nouveaux voyageurs
sous une forme innovante: le bleisure. Sous l’impulsion de la génération Y, cette nouvelle
forme de tourisme allie voyages professionnels et loisirs. Ce nouvel élément permet un
élargissement et une adaptation de l’offre touristique dans les villes principalement. Certaines, comme Genève en Suisse, ont pris les devants et se sont d’ores et déjà adaptées à la nouvelle clientèle du bleisure.

Rapport: Le Bleisure et la génération Y

Infographie: Infographie

Auteurs:  Turrian, M., Repond, A., Rey-Bellet, F. & Wider, L.

Sources:

Bakbasel. (2014). Benchmarking du tourisme – Le secteur suisse du tourisme en comparaison internationale. Récupéré sur :
http://www.news.admin.ch/NSBSubscriber/message/attachments/33661.pdf

Barry, C. (23.12.2008). Le touriste d’affaire d’aujourd’hui : joindre l’utile à l’agréable. Récupéré sur : http://veilletourisme.ca/2008/12/23/le-touriste-daffaires-daujourdhui-joindrelutile-a-lagreable/

Bourel, F. (23.10.2013). Qu’est-ce que le bleisure. Metro. Récupéré sur :
http://journalmetro.com/plus/carrieres/391978/quest-ce-que-le-bleisure/

FST. (2008). Le tourisme suisse en chiffres. Récupéré sur :
http://www.swisstourfed.ch/files/infothek/Vademecum/2008/Schweizer%20Tourism
us%20in%20Zahlen%2008%20F.pdf

Genève Tourisme & Congrès. (2011). Rapport annuel 2011. Récupéré sur :
http://www.genevetourisme.ch/fileadmin/user_upload/pdf/AboutUs/AboutUs_GTC_Mission/RapportAnnuel2011.pdf

Genève Tourisme & Congrès. (2012). Communiqué de presse : Genève au 35e rang des villesorganisatrices de congrès. Récupéré sur : http://www.genevetourisme.ch/fileadmin/user_upload/pdf/presse/2012_03/BC/CP_PrintempsGTC2012.pdf

Kämpf, R. & Kübler, T. (2002). L’attractivité des villes suisses en tant que destinations
touristiques en comparaison internationales. La vie économique, Vol 02-18. pages
53-57. Récupéré sur : http://www.seco.admin.ch

Lenoir, A. (12.03.2014). La grande séduction des voyageurs d’affaires par les hôtels.
Récupéré sur : http://veilletourisme.ca/2014/03/12/la-grande-seduction-desvoyageurs-daffaires-par-les-hotels/

Neault, C. (14.08.2012). La tendance des voyages de type bleisure s’accentue. Récupéré sur: http://veilletourisme.ca/2012/08/14/la-tendance-des-voyages-de-type-bleisuresaccentue/

Neault, C. (30.06.2014). La génération Y, le nouveau visage des voyageurs d’affaires.
Récupéré sur : http://veilletourisme.ca/2014/06/30/la-generation-y-le-nouveauvisage-des-voyageurs-daffaires/

Sunday Times. (21.04.2010). Bleisure travel : the best of both worlds. Récupéré sur:
http://www.thesundaytimes.co.uk/sto/public/AmexStarwood/article267484.ece

Images: http://www.ebrainsinc.com & http://fr.canoe.ca

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Women Only Hotels and Sevices

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PowerPoint: Women Only Hotels

The concept

The first women-only concept was developed by a group of reformers in 1903. They decided to build a hotel exclusively for women: the Martha Washington in New York City. The reason was that business women travelling alone had a hard time finding a place to stay in which they were free from being suspected of immoral behaviour.

Nowadays, nearly half of business travellers are made up by women all around the World, and most of them travel alone. That is part of the reasons why hotels have decided to fulfil women’s needs and preferences by offering them special services.
Women enjoy the thought of hotels taking into consideration what their needs are and appreciate even the smallest of things.

hotels-women-

Some examples:

Bella Sky Comwell Hotel in Copenhague has dedicted a whole floor of its hotel to ladies. Strictly only women have access to this floor. Only firemen would be authorized in case of fire

Women are travelling more in south east Asia, for business or leisure purpose. The Naumi Hotel wanted to offer a place they could feel home. But a mix floor is also available. The occupancy rate of women-only rooms is 80%, which proves its success, in spite of its high prices (420 to 600 $ per night)

 

Authors: Charlotte Andrey, Jennifer Cabido, Héléna Galera, Whiskey Wu – HEG Tourism, 703_E, 2014

 

Sources, retrieved October 18, 2014 from

http://sixtyandme.com/women-only-hotels-embracing-the-trend-of-solo-female-travellers/

http://www.forbes.com/2009/02/04/vacation-business-trip-women-travel_0205_hotel.html

http://www.travel-lists.co.uk/travel/listings/categories/accommodation/women-only-hotels

 

 

 

Summary review of current/future Swiss Hotel conditions using key performance indicators and drivers

Powerpoint

In this presentation we will do the summary review of current and future Swiss hotels conditions. In order to do so we will use key performance indicators and drivers. First, we analyze the present demand and supply for the Swiss hotels. Then, the factors that influenced Swiss hotels conditions are explained. Finally, the future of Swiss hotels conditions is examined in lights of different elements. We then conclude by interpreting the factors to give our personal opinion.

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Authors : Laureline Magnin, Laura Risse, Jennifer Cabido, Clio Tettoni, Maud Petigas

Sources:

– Heinz and Michaela Wehrle. Hotel, Tourism and Leisure. Horwath HTL, Special Market Reports issue 10 – Switzerland. http://www.horwathhtl.nl/nederlands/englishHTL/Publications/Statistics/documents/HorwathHTLMarketReport10Switzerland.pdf

– Swiss tourism in figures 2012, structure and industry data. Swiss Tourism Federation.

– Heinz and Michaela Wehrle. Swiss hotel industry hopes for a comeback. http://www.hotelnewsnow.com/Article/9814/Swiss-hotel-industry-hopes-for-a-comeback

– Sanaya Pavri. Switzerland top of the travel tablehttp://gulfnews.com/gn-focus/switzerland/switzerland-top-of-the-travel-table-1.1244048

– Karin Frick, Katja Girschik, David Bosshart. Trendstudie – Die Zukunft der Schweizer Hotellerie. www.hotelleriesuisse.ch

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