Sochi 2014 Case Study

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This paper is about the sustainable development of the Sochi region for the Winter Olympic Games 2014. The Olympic Committee elaborated an ecological strategy in order to be “Green”. A new transport system has been built according to the needs of the Winter Olympic Games with the respect of environment. Some technological innovations have been brought in the event to prevent the lack and the quality of snow. Moreover they have wisely thought about the future use of the facilities by hosting new events such the Formula 1 or the Football World Cup. The Games have succeeded from an economical and social aspect but being ecologically friendly in such large event still remains a challenge.

Mergim Vladaj, Stefano Maioglio, Alena Kochurova, Maya Simon, Pascal Coudret

Download Case Study: Sochi Winter Olympic Games

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Instagram and the Tourism Industry

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Since its launch in 2010, Instagram has become very popular, with over 150 million users and 50 million pictures uploaded each day. Its rapid growth proves its potential in terms of promoting destinations. Therefore, tourism businesses are now taking a great interest in the platform. Many DMOs, Hotel chains and Airlines are now integrating this medium in their marketing strategy. They see it as a new way of communicating with consumers. Indeed, organizations can use this application in order to develop their brand image or strengthen their customer relationships. Consumers themselves can also use the platform to get inspiration and ideas when planning their journey. To sum up, social medias such as Instagram or Facebook are definitely part of what we call “Marketing 2.0” and tourism organizations have to know how to use them if they want to keep their place on the market.

Presentation :
Instagram PP – TIA

Sources :
http://tourismintelligence.ca/2013/06/12/instagram-a-mobile-partner-for-the-tourism-industry/
http://thinkdigital.travel/knowledgestream/instagram-how-to-do-it-right/

Authors :
Stéphane Medakovic
Julien Michellod
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Tour Builder – Google’s new tool

Tour BuilderTour Builder is a brand new tool introduced this month by Google. It allows people to share a tour they have made and adding pictures, sound, text descriptions about the cities as well as videos.

This new tool could be used by tourism organisations or even hotels to promote their product. Even though it already has a competitor, DTOUR, Tour Builder is significantly different from it.  In this presentation, you will be able to see the advantages or disadvantages of such a product.

Sources:

Builder, T. (n.d.). Tour Builder – Put your story on the map. Retrieved from https://tourbuilder.withgoogle.com/

Hosteltur. (2013, 11 14). Google lanza una nueva herramienta para crear tours. Retrieved from http://www.hosteltur.com/122310_google-lanza-nueva-herramienta-crear-tours.html

Mashable. (2013, 11 18). Google Earth Intros Tour Builder, A Cooler Way To Tell Stories. Retrieved from http://mashable.com/2013/11/17/tour-builder-lets-you-tell-stories-with-google-earth/

System, G. O. (2013, 08 30). Google Earth Tour Builder. Retrieved from http://googlesystem.blogspot.ch/2013/08/google-earth-tour-builder.html

Tnooz. (2013, 11 12). Google wades into personal trip planning with Tour Builder. Retrieved from http://www.tnooz.com/article/tour-builder-Google

Authors: Anna Ongaro & Elena Petraglio

 

Mobile Concierge App

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Moblie Concierge App: With the changing technologies, it is important to stay up to date. Many tourism companies developed useful apps called Mobile Concierge. There are different apps available, but we focused on the Iris Mobile concierge.

The Iris Mobile Concierge App provides the same roles as a regular hotel’s concierge but makes information about the hotel and the surrounding area available while guests are on the move.

The mobile concierge application is a good technical improvement. It’s a new way of getting and giving tourism information. More and more people are using their mobile device as a source for information so this application will definitely get a lot of users.

Authors: Alicia Etter, Heidi Dillen   Class 703_e

Categories and keypoints:

Hospitality sector, international, innovation, technology, app, mobile concierge app

Sources:

Google Play. (2013). iRis Concierge. Retrieved from: https://play.google.com/store/apps/details?id=com.irisvalet.it.demo.concierge.ent&hl=en

iRiS Software Systems. (2013). iRiS Mobile Concierge. Retrieved from: http://www.irisapps.com/products/iris-mobile-concierge/

Vimeo. (2013). IRIS Telegraph Business Club. Retrieved from: http://vimeo.com/68854781

Travel Applications

Mobile Devices are omnipresent more than ever. There exists an application for everything you can imagine. Of course there are also various applications, which are supposed to make travelling easier or add value to a trip. They are supposed to provide the consumer with possibilities to book and get information wherever he is. Nowadays, providing an application is almost essential to major tourism companies. It shows that the company is happening and going with technology trends.

Some Categories of Travel Apps: Currency converter, Hotel booking, Flight status and booking, (City-)Guides, Hotel Check-in, Airport Apps, Maps …

In our presentation we are showing the advantages and disadvantages, the present situation and the potential of applications in the future.

See: Travel Applications Power Point Presentation

Authors: Yanzhen Yang and Christa Vieira

Sources:
http://www.cntraveler.com/technology/2012/09/best-travel-apps-android-iphone-ipad-perrin-report

Trend Study: self-service in the hotel industry

What in the Airline industry already is taken for granted is still not very well established in the Hotel industry. Self-service and automation in hotels is far not that common as in other industries. Long queues on the hotel reception on peak times are still the norm. But why is the hotel industry dragging behind? The aim of this trend study is to evaluate reasons for this phenomenon and to show the big picture of self service in the accommodation industry.

Read trend study: Trend study self-service
Author: Christa Vieira

Sources:
Accor Hotels London Blackfairs. (n.d.). Retrieved November 10, 2012, from http://www.accorhotels.com/de/hotel-7942-novotel-london-blackfriars/index.shtml

Avery, & Patrick. (2008). IBM Customer Facing Solutions. Abgerufen am 10. November 2012 von www.customerfacingsolutions.com

NCR Coporation Travel software. (n.d.). Retrieved November 10, 2012, from http://www.ncr.com/products-and-services/software/travel-software/advanced-hotel-check-in

Picture: http://tynangroup.com/blog/2010/03/22/216/, retrieved November 12, 2012