The accommodation sector is often suffering from the “cold beds” factor. This case study will present the timeshare concept as a possible solution to cold beds.
The case study will analyse and summarise the results of three peer reviewed journal articles from three different countries and list their conclusions as well as their recommendations. It will also give a personal assessment of the relevance of the three studies for the Swiss tourism industry.
Link to the case study: Multinational midterm Trend study paper_Alicia Etter
Author: Alicia Etter
American Resort Development Association. (1999). State of the US vacation ownership industry: the 1999 report. ARDA.
Chiang, L. C. (2001). Marketing timeshare in Singapore: An analysis of potential customers and present owners. Asia Pacific Journal of Tourism Research, 6(2), 17-23.
Pryce, A. H. (2002). Timeshare industry structure and competitive analysis.International Journal of Hospitality Management, 21(3), 267-275.
Upchurch, R. S., & Gruber, K. (2002). The evolution of a sleeping giant: Resort timesharing. International Journal of Hospitality Management, 21(3), 211-225.
Woods, R. H. (2001). Important issues for a growing timeshare industry. Cornell Hotel and Restaurant Administration Quarterly, 42(1), 71-81.