Overview of Aibnb

Airbnb is a community platform rental that connects people who want to rent their property and travelers looking for accommodation.Today, Airbnb represent 300’000 adverts in 33’000 cities and 190 countries. Since its creation in November 2008, more than 12 billion of overnights have been booked through the website.

It allows for the first person to get a financial contribution and for the second to live a unique and local experience. You can rent an apartment, a house, a castle while making some money. Moreover, as tourists spend less for accomodation they spend more for activites, shopping in the city discovered.

Contested in several regions of the worlds, the company force the traditonal industry to reevalute their way of doing. Numerous hotel lobbies were created to influence the law to react and create special laws for the platform.
Despite several problems, specialists have mentioned that the Airbnb community site could benefit from an adjustment of status. The company would become an “exception to the law” and would be tolerated. In conclusion, the Airbnb website is still seemed to have a bright future


Alexandra Butty, Justine Berclaz, Morgane Pfefferlé and Julia Maret 703_e

Sources: TIA Publication airbnb









New trends in the outdoor hospitality industry

Campgrounds, caravan parks and other outdoor hospitality services have come out from a low-cost touristic accommodation to a real recreational experience. Camping offers customers the opportunity to interact with people from different countries, cultures and lifestyles who all have a common point: freedom and reconnect with nature.


Outdoor hospitality has remained a popular activity in Europe. As a result, the camping sector has changed in many aspects over the last 20 years, facing new types of customers with different expectations. Originally represented as a wilderness experience, an escape and inexpensive solution to spend holidays, camping is now evolving in different forms and levels of comfort.

This paper gives many informations about the tendency of camping in France as it is on the border of Switzerland and is one of the most famous countries in the camping sector.

Find attachment here:) 703_e_New trends in the outdoor hospitality industry_2014

November 10, 2014

Authors:  Charlotte Andrey, Héléna Galera,  Jennifer Cabido and Whiskey Wu


Le Bleisure


En 2014, la séparation entre vie professionnelle et personnelle est de moins en moins
évidente. C’est l’occasion pour le tourisme d’affaire de s’adapter aux nouveaux voyageurs
sous une forme innovante: le bleisure. Sous l’impulsion de la génération Y, cette nouvelle
forme de tourisme allie voyages professionnels et loisirs. Ce nouvel élément permet un
élargissement et une adaptation de l’offre touristique dans les villes principalement. Certaines, comme Genève en Suisse, ont pris les devants et se sont d’ores et déjà adaptées à la nouvelle clientèle du bleisure.

Rapport: Le Bleisure et la génération Y

Infographie: Infographie

Auteurs:  Turrian, M., Repond, A., Rey-Bellet, F. & Wider, L.


Bakbasel. (2014). Benchmarking du tourisme – Le secteur suisse du tourisme en comparaison internationale. Récupéré sur :

Barry, C. (23.12.2008). Le touriste d’affaire d’aujourd’hui : joindre l’utile à l’agréable. Récupéré sur : http://veilletourisme.ca/2008/12/23/le-touriste-daffaires-daujourdhui-joindrelutile-a-lagreable/

Bourel, F. (23.10.2013). Qu’est-ce que le bleisure. Metro. Récupéré sur :

FST. (2008). Le tourisme suisse en chiffres. Récupéré sur :

Genève Tourisme & Congrès. (2011). Rapport annuel 2011. Récupéré sur :

Genève Tourisme & Congrès. (2012). Communiqué de presse : Genève au 35e rang des villesorganisatrices de congrès. Récupéré sur : http://www.genevetourisme.ch/fileadmin/user_upload/pdf/presse/2012_03/BC/CP_PrintempsGTC2012.pdf

Kämpf, R. & Kübler, T. (2002). L’attractivité des villes suisses en tant que destinations
touristiques en comparaison internationales. La vie économique, Vol 02-18. pages
53-57. Récupéré sur : http://www.seco.admin.ch

Lenoir, A. (12.03.2014). La grande séduction des voyageurs d’affaires par les hôtels.
Récupéré sur : http://veilletourisme.ca/2014/03/12/la-grande-seduction-desvoyageurs-daffaires-par-les-hotels/

Neault, C. (14.08.2012). La tendance des voyages de type bleisure s’accentue. Récupéré sur: http://veilletourisme.ca/2012/08/14/la-tendance-des-voyages-de-type-bleisuresaccentue/

Neault, C. (30.06.2014). La génération Y, le nouveau visage des voyageurs d’affaires.
Récupéré sur : http://veilletourisme.ca/2014/06/30/la-generation-y-le-nouveauvisage-des-voyageurs-daffaires/

Sunday Times. (21.04.2010). Bleisure travel : the best of both worlds. Récupéré sur:

Images: http://www.ebrainsinc.com & http://fr.canoe.ca



Routehappy is a website where “tips & tricks” are shared and discovered between flyers and the crew: ratings, tips, details & photos about the passengers flight & airport experiences are reviewed on the website.

They are able to do it by measuring the happiness rating from each passenger from each flight. For this they use criteria as better planes, seats (comfort), WIFI, etc.

They know that not all flights are the same so they decided to rate them in a new and exciting way. The aim of Routehappy is to evaluate all the data to create « Flight-specific Flyer Ratings ».

Their mission: « Help you fly better ».

TIA presentation

Authors: Sally O’Brien & Maud Petigas 702_e





Savoir plaire aux femmes dans l’hôtellerie


Ces dernières années, la vie des femmes a énormément évolué. De plus en plus de femmes ont une vie professionnelle et leur revenu est en constante augmentation, sans oublier que ce sont elles qui prennent la plus part des décisions familiales et contrôlent les dépenses des ménages. Elles s’intéressent de plus en plus aux médias sociaux ainsi qu’aux technologies mobiles où elles peuvent donner leur avis. Grâce à l’augmentation de leur revenu, les femmes voyagent de plus en plus et souvent seules.

La grande influence que les femmes ont sur leur entourage, notamment  grâce aux médias sociaux, et le fait qu’elles voyagent de plus en plus, a poussé beaucoup d’entreprises touristiques à s’intéresser à elles. De plus en plus d’entreprises cherchent à savoir ce que la gente féminine désire, créent des produits touristiques « spécial femmes » et/ou ciblent leur publicité sur ces dernières.

Pour attirer les femmes il faut savoir qu’elles sont très attentives au confort ainsi qu’aux produits et services de qualité, voire de luxe. L’industrie touristique se préoccupe aussi beaucoup de la sécurité de ses dames et développe des projets tels que des étages réservés aux femmes dans les hôtels ou des taxis roses (conduits par et pour des femmes).

Cette clientèle offre un potentiel nouveau et en constante croissance pour les entreprises touristiques. Une occasion à ne pas manquer !



Satou Dosso, Mélanie Hirt, Annika Mattsson, Gala Mayi-Miranda, Marie Pittet, Isabelle Tissot

ITB Berlin

With more than 170,000 visitors, among these 113,000 trade visitors, and 11,000 represented companies from 180 countries ITB Berlin is the leading B2B-Platform of all tourism industry offers. In addition, the world’s largest tourism convention ITB Berlin Convention provides unique opportunities to benefit from the leading think tank of the global tourism industry. All levels of the value added chain are present: Tour operators, booking engines, destinations, airlines, and hotels right through to car rental companies.

The ITB Berlin Convention addresses the most important issues in the global tourism industry offers solutions and best practice examples for current and future challenges. It is also a very good place for networking.

Keywords: ITB Convention, future, innovation, challenges, tourism industry

Authors: Jonathan Evequoz, Simone DImitriou


Trend Study: self-service in the hotel industry

What in the Airline industry already is taken for granted is still not very well established in the Hotel industry. Self-service and automation in hotels is far not that common as in other industries. Long queues on the hotel reception on peak times are still the norm. But why is the hotel industry dragging behind? The aim of this trend study is to evaluate reasons for this phenomenon and to show the big picture of self service in the accommodation industry.

Read trend study: Trend study self-service
Author: Christa Vieira

Accor Hotels London Blackfairs. (n.d.). Retrieved November 10, 2012, from http://www.accorhotels.com/de/hotel-7942-novotel-london-blackfriars/index.shtml

Avery, & Patrick. (2008). IBM Customer Facing Solutions. Abgerufen am 10. November 2012 von www.customerfacingsolutions.com

NCR Coporation Travel software. (n.d.). Retrieved November 10, 2012, from http://www.ncr.com/products-and-services/software/travel-software/advanced-hotel-check-in

Picture: http://tynangroup.com/blog/2010/03/22/216/, retrieved November 12, 2012

Trend study – Chinese tourists



Statistic shows that in 2020 there will be over a 100 million Chinese traveling abroad. Nowadays we can already see that the Chinese are more and more traveling as there were 70 millions international trip in 2011 taken by the Chinese population. But what does that mean for the hospitality sector? What are the changes hoteliers must make to satisfy this new and massive demand?

The reasons for these changes are the booming economy in China; Nowadays China is the second largest economy, and his allows the middle-class to have a bigger purchasing power and so there are more able to afford trips abroad. The second reason is that other government see the opportunities to make money in the Chinese tourists and make easier for them to get a visa. Korea, Japan and Spain government already loosen up the obtaining of visas for the Chinese.

But it’s also the entire country that is opening to the world and want to know more about new cultures.

Because the profile of tourist from China nowadays is changing: they are more independent travellers, even if group tours are still very trendy, more and more Chinese will travel alone. They are more confident and so they are travelling now far away from their country. They favourite destination are still countries near China, like Hong Kong, Singapore and Tokyo, but they also love to come to London and Paris. The typical Chinese tourist is interested in luxury and shopping. Tourists from China are the biggest spender in the accommodation sector when ravelling abroad (In 2010 they spend 54 billions dollars). This is the reason why the hospitality sector must adapt its facilities to this new market.

A lot of hotels saw the opportunity and are already making some changes to satisfy this new customer with different needs. Tourist from China want to be able to see local attraction and they want to have hotel shops in their hotel. They need to feel at home and for that they need to have newspapers in Chinese and to have also the TV in their native language. They also need to be able to speak with employees that know their languages, so hotel are pushing their staff to take mandarin lessons. Other hotels are offering tea and noodles supply in rooms and also have typical breakfast and meal from China for their guest. Chinese people are unique in their customs and they need to find hotels that understand their demand and satisfy them.

For the future, business must improve their services, but more important they need to improve their marketing and ameliorate their brand awareness in the Asian countries. They also need to adapt their website to Chinese culture as there are 420 millions Internet users in China. The website of a company is the most important tool in marketing, as this is the first contact guest have with the business and so it need to fit the expectations of Chinese. To be able to do that, Hotels and other business in the tourism sector need to be flexible and change the brand’s position in order to connect better with the Chinese culture.

To conclude, Chinese travellers are changing the dynamic in the hospitality sector. The hospitality sector must make changes to fit to the expectation of this new market if it wants to stay competitive.


SVANSTORM J. (2012) The Chinese international travel monitor 2012. Hotel.com. Retrieve November 5, 2012 from http://press.hotels.com/en-gb/files/2012/07/Hotels.com-Chinese-International-Traveller-MapCITM.pdf

SELINGSON H. (2011) Marketing to the new Chinese consumer. Forbes Insights. Retrieve November 8, 2012 from http://images.forbes.com/forbesinsights/StudyPDFs/Marketing_to_the_Chinese_Consumer.pdf

BRANIGAN T. (2012, August 17). Chinese to become biggest spenders as record numbers head overseas. The Guadian. Retrieved November 8, 2012 from http://www.guardian.co.uk/world/2012/aug/17/chinese-foreign-travel-surges

Antalya Berger 703_e                        

Case Study: Trends in European Tourism

Case study “Trends in European tourism”


Tourism is a living business with a lot of trend in different directions. Especially these days we have quiet a lot of changing elements because of the financial crises or ascending states (e.g. China). But there are also a lot of trends about the length of the tourism stays or in the point of when they take place. Like in other branches the tourism is related to a lot of different aspects.


Like in nearly every country the average of the habitants get older and they stay healthy when they are aged. But because of this growing amount the older people also have to work longer, otherwise they would have financial problems. But are those older people really that interesting? – No they’re not, because if we will look over a longer period of time we will find out that older people won’t spend more, because of their finances. The really interesting guests are the ones between 16 and 35 years, but there are also some changes in this target group, because those people have to work a lot and quiet hard nowadays, in addition most of them travel alone. In general we split them into two groups: time-rich and money-rich guest. Time-rich people have a lot of time to spend but not that much money, as a consequence they do longer trips, but probably a bit less luxurious than others. Money-rich guests are mostly younger people, whom have to work a lot and don’t have that much time for longer trip, this provokes that if they go on holidays they won’t leave for a long time, but they want to have all organized for their travel and everything to be on the highest standard.

But which country has the biggest potential of travelers in following years? –It’s definitely China, they are one of the most growing economies, but nowadays there are just 1% of these 200 millions habitants which can afford a trip to Europe.

Further trends in a short overview:

Whilst the global travel industry has steadily grown since 1995, the recent recession was a setback with global tourist arrivals down to 880 million in 2009 from 920 million in 2008.

• 2010 has seen a return to global growth, but Europe remains sluggish and there are lingering economic concerns.

• The global aviation industry mirrors these trends. Whilst it is forecast to return to profitability in 2010, its forecast annual net profit margin is only 0.5%. Questions over industry viability and the need for new revenue sources remain.

• Agents face the additional challenges of the demise of commission-based travel and increasing use of the internet in place of traditional F2F contact.

• Agents are likely to reinvent their role as bespoke travel advisors and as a trusted source of information.

• Macroeconomic modelling by Oxford Economics suggests that Asia will account for nearly 22% of global arrivals by 2020 (up from 18% in 2008). The region’s residents will account for 32% of travel spending by 2020 – up from 21% today.

(Economics & Amadeus, The Travel Gold Rush, 2011, S. 4; Economics & Amadeus, The Travel Gold Rush 2020, 2011)

aviation industry

Most of the people take the plane to travel from one country to another. But is it also a rentable business? Actually it’s not. The financial crise seems not to be the reason that people won’t spend that much money on their flights and change to low coast carriers. As a consequence the “normal” airlines have losses on their trips. They would like to raise the price level again, but because of those low coast carriers they can’t. But there are also other factors like growing petrol coast or higher safety rules.


In conclusion we can say that there are a lot of trends and changes going on in European tourism. But in general right now the tourism industry doesn’t have the best time, because of financial crises, which influence the income and also the mood of travelers. People start doing shorter trips instead of choosing longer vacation, because they don’t have that much time, but therefore they also spend more money on their trips.


(ETC), E. T. (2011). European Tourism in 2011 Trends & Prospect. Brüssel.

Economics, O., & Amadeus. (2011). The Travel Gold Rush.



Das Hotelklassifikationssystem wurde entwickelt, um sichere und zuverlässige Unterkünfte sowie Essensangebot für Reisende zu gewährleisten. Aufgrund vom grossen internationalen Wachstum in den vergangenen 50 Jahren richtete sich den Fokus vom Konsumentenschutz zur Konsumenteninformation. Da so viele Leute heutzutage reisen, im eigenen Land oder im Ausland, kam die Idee auf, ein System zu entwickeln, was für jedes Hotel weltweit angewendet werden kann, zugunsten der Konsumenten. Aktuell findet man diverse Klassifikationsschemen und Qualitätssiegel, die von privaten und öffentlichen Behörden gefördert werden, sodass der Konsument bezüglich der Qualität verunsichert wird. Verschiedene Länder und Regionen benutzen unterschiedliche Klassifikationsmodele (Symbole, Einstufungen mit Zahlen, …). Dazu kommt neue elektronische Vertriebskanäle und dessen Bewertungen, welche Informationen zum Hotel und dessen Qualität geben. Man findet sogar Qualitätszertifikate, die auf dem ISO Standard 9000 beruhen.


In diesen beiden Trendstudien werden verschiedene Aspekte von Hotelklassifikation unter die Lupe genommen. Die Information wurden wie folgt gesammelt: Zuerst wurde eine Auflistung von bestehenden Hotelklassifikation erstellt. Danach wurden die Klassifikation miteinander auf Preis und auf qualitative und quantitative Aspekte verglichen. Zu diesen Aspekten zählen: Die Präsenz von einer offiziellen Klassifikationssystem in einem Land, das Klassifikationslevel (national oder regional), die Art des Programmes (privat oder öffentlich), die Programmausrichtung (Produzent oder Konsument), die Anwendung der Klassifizierung (freiwillig oder auf Mandat) und die Präsenz, Art und Frequenz der Kontrolle. Zusätzlich wurden nationale Gesetze und Regeln (privat und öffentlich) von Hotelklassifikation analysiert. Manchmal wurden sogar persönliche Interviews von verschiedenen privaten oder öffentlichen Organisationen durchgeführt, welche diese Klassifikation leiten. Motel, Ferienwohnungen sowie B&B wurden aufgrund mangelhaften Informationen nicht in die Analyse einbezogen. Internetbewertungen wurden durch Vergleichsstudien von online Reiseagenturen und sozialen Netzwerken verglichen und analysiert.


Sternbewertungen werden in Europa durch lokale Behörden sowie unabhängige Organisationen festgelegt. Die Anforderungen variieren vom Land zu Land. Alle Klassifikationen, die analysiert wurden, wiesen eine Kategorie von 1 bis 5 auf und erfüllten minimale Qualitätsstandarte und Anforderungen. Sogar Länder, welche unterschiedliche Skalierungen hatten, veränderten über den letzten Jahre hinweg die Strukturen ihrer Programme, mit dem Ziel ein einheitliches System zu erlangen. Nicht alle Länder geben ein Minimum an Anzahl Zimmer an. Auch wenn die Grösse der Zimmer vom Land zu Land variieren, wird diese dennoch als sehr wichtiger Punkt betrachtet. Die Sprachkenntnisse von den Mitarbeiter ist ein anderer kritischer Faktor. Im Vergleich zu Europa beruht das amerikanische und kanadische Klassifizierungssystem auf einem Diamantensysteme.

Eine grosse Anzahl an Reisewebseiten, speziell elektronische Vertriebskanäle bieten Bewertungen an. Manchmal übernehmen die Vertriebskanäle offizielle Landesbewertungen oder entwickeln ihr eigenes Qualitätssiegel, welches aus den Rückmeldungen der Kunden besteht. Internetbewertungen bestätigen allgemeine Probleme des heutigen Klassifizierungssystems aufgrund zusätzlicher Symbolen.

Hotelmarken werden als wichtiges Faktor betrachtet, da dieser ein gewisses Qualitätslevel aussagt. Dank der Marke, fühlt sich der Kunde verbunden. Qualitätsstandarte, Serviceabläufe der Mitarbeiter und Inspektionsabläufe wurden festgelegt, um ein Einheitslevel in unterschiedlichen Hotels zu erlangen mit dem Ziel eine höhere Kundenzufriedenheit zu gewinnen.

Aufgrund der unterschiedlichen Bewertungssystemen entstehen einige kritische Punkte: leider wird mehr Wert auf quantitative und technische Faktoren wie die Zimmergrösse gelegt, als auf den Dienstleistungsbereich, dass schwieriger zu qualitativ zu bewerten. Manchmal entspricht  die Dienstleistung nicht den was das Hotel verspricht. Es entstehen sogar neue Kategorien, die nicht durch offizielle Systeme reguliert werden. Zum Beispiel das 7 Sternhotel in Dubai oder Milano.


Klar ist, dass ein Tourist, der eine Reise rund durch Europa macht aufgrund verschiedener Qualitätsstandart und Kategorien in den einzelnen Ländern Probleme bekommen kann. Wenn dieser die gleiche Kategorie in verschiedene Länder wählt, ist nicht immer das gleiche Servicelevel garantiert. Diese Unklarheiten könnten den Touristen für zukünftige Buchungen beeinflussen oder ihn dazu verleiten, eine negative Mund-zu-Mund Propaganda abzugeben.

Ein zukünftiges europäisches Klassifikationssystem wäre nur möglich, wenn die Standardisierung auf ein Minimum der Anforderungen gebracht werden kann und somit ein nationales Level erreichen werden kann. In diesem Fall würden online Bewertungen und Marken von Kunden ernsthafter in Betracht gezogen. Ein Punkt ist sicher: alle Versuche, die zu einer Harmonisierung der Klassifizierungssysteme führen, kommt dem Kunden zugute.


Roberta Minazzi, P. (2010). Hotel Classification Systems: A Comparison of International Case Studies. University of Insubria, Italy: OECONOMICA.


Autorin: Sylvie 703a